Barbie for International Women's Month 2023 “Barbie is dedicated to showcasing women who are role models from all backgrounds, professions, and nationalities so that girls around the world can see themselves in careers that might not always seem as accessible,” Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel said in a statement. READ ALSO: Want To Raise A Future Engineer Or Science Whiz? Try These 5 STEM Activities At Home Another reason for choosing a career in STEM, though not as compelling, is having parents, a teacher or a role model in school who inspired them," according to the PBCWE report in 2019. "Most of the respondents to the online survey have reported that they chose a career in STEM either because it was a personal decision to pursue such career path or because the career prospects in STEM were good. In the Philippines, reports showed that there are decreasing enrollments from women in STEM courses in the country, according to the Philippine Business Coalition for Women Empowerment (PBCWE). In the US, less than one-third of the STEM workforce is composed of women. Thus, Mattel has been making use of the Barbie dolls to inspire girls to have an interest in STEM careers. Sherman, an associate professor in the School of Psychological Science at OSU said.īecause toys such as dolls or action figures have been proven to influence a child's idea of what they could be in the future, we hope it's a positive one. While it's not a massive effect, it is a measurable and statistically significant effect," Aurora M. It creates a limit on the sense of what's possible for their future. "Playing with Barbie has an effect on girls' ideas about their place in the world. In an experiment almost 10 years ago, a researcher from Oregon State University (OSU) found that girls who play with Barbie dolls see fewer career options for them than boys. I just asked my 3-year-old, and she said, "I want to be a doctor." It's not primarily because we have a doctor in the family that she looks up to, or she knows that doctors help sick children to get well, but because she received a doctor's kit toy on her birthday. If you have a daughter, ask her what she wants to be when she grows up.
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